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SUMMARY:Treasury Management: A Powerful Tool to Increase Deposits and Fee Income
DESCRIPTION:Unlock the potential of Treasury Management with our basic yet comprehensive course designed to elevate your financial institution’s success. Discover the primary Treasury Management services available in the market and learn strategies to offer the right services to your business customers based on the value they provide. In today’s banking landscape\, bankers must be both “lenders” and “deposit gatherers.” Community banks are seeking ways to increase core deposits and non-interest fee income\, and Treasury Management is the key. This course will deepen your understanding of how Sales\, Treasury Management\, IT\, Marketing\, and Deposit Operations teams must collaborate to successfully sell and implement business products and services. We will also cover the ideal organizational design for Treasury Management and how to incentivize your sales team effectively. \nBy the end of this course\, you will have a thorough knowledge of Treasury Management\, be able to conduct a TM Needs Assessment on your business account holders\, and learn strategies to boost core deposits. You’ll gain insights into marketing Treasury Management services to your ideal business customers and discover ways to enhance team collaboration\, knowing how critical each area is to the success of implementing and selling these services. Additionally\, we will discuss pricing and challenges your bank may face when selling TM services\, providing you with practical tools and strategies you can implement immediately to drive growth and profitability. \nSeminar Overview:  \n\nPart I – Foundational Knowledge\nPart II – Marketing & Sales Process\nPart III – Product Implementation\nPart IV – The Future of Treasury Management\n\nKey Learning Objectives:  \n\nUnlock Revenue Potential: Maximize the Account Analysis Statement to Cross-Sell and Identify New Fee Income Opportunities\nComprehensive Insight: Understand the Treasury Management Services Available in the Market\nValue-Driven Enhancements: Identify Service Enhancements Focusing on Business Benefits\nCustomer-Centric Solutions: Discover the TM Services Your Business Customers Are Asking For\nTailored Offerings: Determine Which Services to Offer Based on Industry Needs\nCollaborative Success: Learn How Treasury Management Teams Work with Technology\, Operations\, Marketing\, and Sales\nBranding Brilliance: Implement Innovative Ideas to Market and Brand Your Treasury Management Services\nOptimal Structure: Understand the Ideal Organizational Design for Treasury Management and How to Incentivize Sales Teams\nSeamless Implementation: Establish a Process to Implement Treasury Management Products\nDigital Strategy: Choose the Right Digital Payment Strategy for Businesses\nEnhanced Security: Identify New Authentication Methods to Boost Product Security\n\nThese objectives are designed to captivate your audience and emphasize the strategic importance of each element in your Treasury Management Program. \nWho Should Attend: \nBusiness bankers who want to learn about Treasury Management services and their benefits to business clients\, Treasury Management sales officers/specialists\, Deposit Operations personnel\, IT\, and Marketing staff. This course is also designed for Presidents/CEOs who are looking for the ideal organizational structure for Treasury Management and looking for additional non-interest fee income as well as new core deposits. \nPresenting with ICBA. \nFor more information and to register\, click here.
URL:https://crowning-achievements.com/event/treasury-management-a-powerful-tool-to-increase-deposits-and-fee-income-26/
LOCATION:Seminar for Community Banks
CATEGORIES:Seminar
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